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is-pending-load=1" srcset="data:image/gif;base64, R0l GODlh AQABAIAAAAAAAP///y H5BAEAAAAALAAAAAABAAEAAAIBRAA7" / Blue Buffalo admitted the truth in court yesterday: A “substantial” and “material” portion of Blue Buffalo pet food sold over the past several years contained poultry by-product meal, despite pervasive advertising claims to the contrary.
If you do not agree to this disclaimer, please do not use the site. The admission came almost one year to the day when Purina filed a lawsuit against Blue Buffalo for false advertising after testing revealed the presence of poultry by-product meal in some of Blue Buffalo’s top selling pet foods. Blue Buffalo asked the Court for additional time to file an Amended Complaint in the litigation, naming its ingredient suppliers as Defendants.San Francisco-based Wilbur-Ellis admitted that following a review of its facilities – in response to concerns about product mislabeling – it “revealed poor record-keeping and operational processes at its facility in Rosser, Texas, and the mislabeling of pet food ingredients that were sold to companies that formulate food for pets.” But, Wilbur-Ellis hastened to add that although mislabeled, albeit illegal, “the products sold were all commonly used in pet food and safe for pets to consume.” Bishop explained, that when the company learned that Wilbur-Ellis screwed up and had accidentally mislabeled some ingredients, he complained that although Blue was “ordering and paying for 100% chicken meal, at times they were receiving shipments that contained poultry by-product meal.” SELLING THE SIZZLE NOT THE STEAK Contrary to its carefully cultivated reputation for authenticity, Blue Buffalo’s advertising campaign, as it turns out, was built on a claim that should have been verified.And the image of the little family run business up against Big Pet Food isn’t exactly accurate either: Blue Buffalo is, in fact, owned by a big Wall Street firm and they outsource all their manufacturing, as do most pet food manufacturers.
At the time, Blue Buffalo said it had been “deliberately deceived” by one of its contract manufacturers. THROWING THE SUPPLIER UNDER THE BUS Blue Buffalo now claims it had no way of knowing the bags contained by-product meal.